Let’s Concentrate!

In an earlier blog post I mentioned wasteful ineffective packaging. Now I want to show you an example of improving product packaging.

All Small & Mighty 3x-concentrated laundry detergent released in 2006

Laundry Detergent!

What’s so amazing about this? Well the idea of a concentrated solution is that you need less of said solution to obtain the same “working” results. So we get to buy less detergent bottles, hence reducing how many are discarded and made in the first place.

Another neat thing is that concentrated liquid reduces water. Before the laundry detergent came watered down, this increased the water used in production as well as packaging and transportation.

Water is a very important resource, vital for life. We use freshwater water more than we think. We can categorize water use as direct and indirect. Direct would be drinking, cooking, swimming pools, ect., indirect would be food, electronic devices, manufacturing,  etc. (WaterFootprint)

So next time you go shopping for laundry detergent take the concentrated bottle, and remember to read how much you need. It will be far less than the un-concentrated version, adding more than you really need won’t make your clothes any cleaner the detergent will just wash away, which is wasteful. So read the labels, and add just enough because more won’t help the environment nor your pocket.